Occupation Profile for Advertising Sales Agents

opportunity | video

Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Signficant Points

  • Overall earnings are higher than average but vary considerably because they usually are based on a salary plus performance-based commissions and bonuses.
  • Pressure to meet monthly sales quotas can be stressful.
 

Tasks

  • Core — Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
  • Core — Maintain assigned account bases while developing new accounts.
  • Core — Process all correspondence and paperwork related to accounts.
  • Core — Locate and contact potential clients to offer advertising services.
  • Core — Provide clients with estimates of the costs of advertising products or services.

Activities

  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.