Occupation Profile for Counter and Rental Clerks
Receive orders for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
Signficant Points
- Jobs usually require little or no experience or formal education.
- Employment is projected to grow much faster than average as businesses strive to improve customer service.
- Many full-time and part-time job opportunities should be available, primarily because of the need to replace workers who leave this occupation.
Overview
| $19,570.00 | Median Annual Wage | 29,000 | Average Job Openings Per Year |
| 7.0 | Average Unemployment Percentage | 53.4 | Percentage That Completed High School |
| 477,000 | Employment Numbers in 2006 | 30.3 | Percentage That Had Some College |
| 586,000 | Employment Numbers in 2016 (est.) | 16.3 | Percentage That Went Beyond College Degree |
Sample Job Titles
Training
- These occupations involve following instructions and helping others. Examples include taxi drivers, amusement and recreation attendants, counter and rental clerks, cashiers, and waiters/waitresses.
- These occupations may require a high school diploma or GED certificate. Some may require a formal training course to obtain a license.
- No previous work-related skill, knowledge, or experience is needed for these occupations. For example, a person can become a cashier even if he/she has never worked before.
- Employees in these occupations need anywhere from a few days to a few months of training. Usually, an experienced worker could show you how to do the job.
Most counter and rental clerk jobs are entry-level positions that require little or no experience and minimal formal education.
Education and training. Many employers prefer workers with at least a high school diploma. In most companies, counter and rental clerks are trained on the job, sometimes through the use of videos, brochures, and pamphlets.
Clerks usually learn the firm’s policies and procedures and how to operate a firm’s equipment from more experienced workers. However, some employers have formal classroom training programs lasting between a few hours and a few weeks. Topics covered in this training include the nature of the industry, the company and its policies and procedures, operation of equipment, sales techniques, and customer service. Counter and rental clerks also must become familiar with the different products and services rented or provided by their company to give customers the best possible service.
Other qualifications. Counter and rental clerks should enjoy working with people and should be tactful and polite, even with difficult customers. They also should be able to handle several tasks at once, while continuing to provide friendly service. In addition, good oral and written communication skills are essential.
Advancement. Advancement opportunities depend on the size and type of company. Many establishments that employ counter or rental clerks tend to be small businesses, making advancement difficult. In larger establishments, however, jobs such as counter and rental clerks offer good opportunities for workers to learn about their company’s products and business practices. That can lead to more responsible positions. Some counter and rental clerks are promoted to event planner, assistant manager, or salesperson. Some pursue related positions. A clerk that fixes rented equipment might become a mechanic, for example.
In certain industries, such as equipment repair, counter and rental jobs may be an additional or alternative source of income for workers with multiple jobs or for those who are semiretired. For example, retired mechanics could prove invaluable at tool rental centers because of their knowledge of, and familiarity with, tools.
Nature of Work
Counter and rental clerks take orders for rentals and services. Many rent cars or home improvement equipment, for example. Regardless of where they work, counter and rental clerks must be knowledgeable about the company’s goods and services, policies, and procedures. Depending on the type of establishment, counter and rental clerks use their knowledge to give advice on a wide variety of products and services, ranging from hydraulic tools to shoe repair. For example, in the car rental industry, these workers tell customers about the features of different types of automobiles and about daily and weekly rental costs. They also ensure that customers meet age and other requirements for renting cars, and they indicate when and in what condition the cars must be returned. Those in the equipment rental industry have similar duties but also must know how to operate and care for the machinery rented. In drycleaning establishments, counter clerks inform customers when items will be ready and about the effects, if any, of the chemicals used on certain garments. In video rental stores, counter clerks advise customers about the use of video and game players and the length of the rental period. They scan returned movies and games, restock shelves, handle money, and log daily reports.
When taking orders, counter and rental clerks use various types of equipment. In some establishments, they write out tickets and order forms, although most use computers or barcode scanners. Most of these computer systems are user friendly, require very little data entry, and are customized for each firm. Scanners read the product code and display a description of the item on a computer screen. However, clerks must ensure that the information on the screen matches the product.
Work environment. Firms employing counter and rental clerks usually operate nights and weekends for the convenience of their customers. As a result, many employers offer flexible schedules. Some counter and rental clerks work 40-hour weeks, but many are on part-time schedulesusually during rush periods, such as weekends, evenings, and holidays.
Working conditions usually are pleasant; most stores and service establishments are clean, well lighted, and temperature controlled. However, clerks are on their feet much of the time and may be confined behind a small counter area. Some may need to move, lift, or carry heavy machinery or other equipment. The job requires constant interaction with the public and can be stressful, especially during busy periods.
Related Occupations
- Fast Food Workers
- Cashiers
- Parts Salespersons
- Retail Salespersons
- Customer Service Representatives
- Hotel, Motel, and Resort Desk Clerks
- New Accounts Clerks
- Order Clerks
- Receptionists and Information Clerks

